Blog

No comments

Lessons from the Dead at 35,000 Feet

zombieRecent travels for business took me to the far east. To get there and back I had to endure some very long flights. My return flight from Hong Kong took 14.5 hours! With all that down time I decided to do a little binge watching. I don’t watch much TV, but I do enjoy some science fiction and horror,
more
No comments

Enable Your Sales Reps with Proof Points

One of the most basic tools in a sales rep’s tool kit is proof points. Prospects want to know HOW the solution has successfully been implemented.  But, according to a Forrester study, 78% of Executive Buyers claim that sales people do not have relevant examples or case studies. A simple, 3-step process BizTech Enablement Group follows a simple, 3-step process, developed from working with hundreds of resellers around the world,
more
No comments

What Do Channel Partners Really Want? (Part 3)

If you’ve been following this mini-series, of sorts, then you now have some new insights into a channel partner’s desire for marketing relevancy (how vendors and partners work together to make marketing programs relevant to a partner’s business) and sales relevancy (vendors aligning with partners around the partner’s capabilities, to drive and close sales In this third, and final post of this series, we focus on another
more