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Industry Focused Sales Development

Over time, even the best products become commoditized. To differentiate your products in a commoditized marketplace and continue on a growth path, it’s important to help your partners build organizational expertise and excel in a vertical market. With vertical expertise, they’ll be in a better position to build relationships with the top companies in that industry―improving margins and closing larger sales.

But how do you help your channel partners prove their expertise within the target verticals they are serving and help them capture the strategic budgets that live outside of IT?
Focus on enabling partners to quickly gain expertise in the technology needs across all departments within a vertical segment. Then, they are able to seamlessly and successfully integrate your offerings into their solutions.  Now you’ve gained visibility and access across the customer’s entire organization, both within IT and LOBs.

We help your channel partners make a vertical specialization flourish.
This means you:

  • Get more traction in vertical markets because your partners now focus on industry specific value selling as opposed to commoditized product/services selling.
  • Boost channel sales through a partner’s adoption of your products complementary to their business line, rather than those of your competitors.
  • Realize higher ROI from MDF or direct partner investment when you support partners with a proven, consistent, programmatic process.
  • Gain partner loyalty by offering partners services that help them grow.

We help you drive partner loyalty and realize higher ROI from your partner investments through a proven, programmatic and consistent approach to sales and vertical specialization that helps them thrive.