Just last week, SiriusDecisions published a report, 7 Habits of Highly Effective Channel Account Managers. The report set out to answer “what behaviors set a high-performing CAM apart from his or her under-performing peers”. In my opinion, the most important take away from this report is centered around habit #4, “they set shared goals and plans with their partners”.
Goals between vendors and resellers need to be mutually
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![What Makes a Channel Account Manger Effective? [Part One]](http://biztecheg.com/wp-content/uploads/2015/03/7-habits.gif)