As a channel manager or channel marketer, your single most important imperative is to increase channel sales and optimize channel revenue. If you’re looking to accelerate your channel’s success–whether you’re integrating a whole new partner base following an acquisition, working to better enable and grow vertical solution selling, or simply spread too thin to give your entire partner base the focus necessary to accelerate channel growth–we can help!
Should You Adjust Your Channel Program?
In the last blog we talked about the need to make adjustments in channel management. Adjustments need to be made to address changes in the market. Sounds very basic, but it’s much more complex. Market changes are multifaceted and each of the below items needs to be considered as youRead more
Adjustment Partner Management
Many sales reps live by the saying “Always Be Selling.” In Human Resources they use the mantra “recruit your employees daily”. In Channel management, it is a combination of these two sayings, as you need to maintain partners’ interest and desire to work with and for you and sell forRead more
The New Normal of Partner Management
Everybody has written something about changes as a result of COVID 19’s “New Normal.” I know I am tired of it. Not because the advice isn’t good or that the changes aren’t real, its just getting repetitive. We get it, we need to work from home, we need to maintainRead more
What We Offer
From partner identification, profiling, qualifying and acquisition through sales and
BizTech Enablement Group (BizTechEG) helps leading OEMs and ISVs build
Industry Focused Sales Development
How do you help your partners get better at market
Partnership Readiness and Enablement
Doing more with your strategic partners starts with