About: Mary Pacell

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What Do Channel Partners Really Want?

Relevance! Over the past few weeks I’ve been speaking with many reseller partners, of all types and sizes, worldwide. While I wasn’t specifically interviewing them about what they want from their vendor partners, I ended up having some great conversations about just that. So, what do resellers want from their vendors, i.e. OEM or software partners? What struck me was the fact that what resellers want isn’t as obvious as you might
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