BTEG is currently working with one of the world’s largest technology companies and its channel organization. For more than eight years, we’ve worked with the Channel Management team as a direct interface with its partners, enabling partners to build successful industry-focused and/or technology-focused practices. Over this time, we’ve built scalable partner practice building templates and models.
Situation
The client’s worldwide channel team is very large and complex―being both technology focused
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Tag Archives: Channel sales
If you've ever been involved in a corporate merger, or your company was acquired by another, you understand that the integration of the companies is a complex effort. Mergers can fail for a variety of reasons including culture, technology, politics or power struggles.
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It was recently announced that Trend Micro will be reducing the number of partners they have through a formal review program. The company cut 600 U.S. partners in 2013 as a result of the review process, and may cut another 12 percent to 15 percent of its 6,000 partners this year – which means that another 700-900 are on the chopping block.
It is extremely hard to cut
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